Case study · Goodvibe

Swiss precision on the pack and on screen

For a large Swiss lifestyle online shop we designed packaging, product graphics and visuals for the website, newsletters and promotions. The result is one premium visual language that sets the brand apart on the shelf and online.

Client: Goodvibe
Industry: Lifestyle e-commerce
Services: Product designPackagingGraphic designWeb & newsletter graphics
Website: goodvibe.ch

Challenge

Keep a premium, consistent look on the packaging, in the online shop and in promotion across a wide and growing range.

Solution

One graphic system for packaging, web visuals, newsletters and promotional materials, built on clarity and Swiss precision.

Result

The brand looks equally refined on the product, in the online shop and in campaigns, and its products are easy to recognise.

About the client

Goodvibe is a large Swiss online shop for lifestyle products and accessories. It has been on the market since 2016 and builds on a wide range, its own product lines, fast delivery and a personal approach to customers.

The challenge

In e-commerce, trust decides. Customers often choose by the packaging and by how professional the brand looks online. Goodvibe needed visuals that feel premium while staying clear even with all the information a pack has to carry.

The same language had to work for the online shop, newsletters and promotional vouchers, so that every channel feels like part of one brand. And the whole system had to grow easily with new products.

Project goals

Design packaging that stands out and feels premium
Keep the packs clear even with a lot of information
Create web, newsletter and promotion graphics in one style
Build a system that easily grows with new products

How we worked

Understanding the brand

We went through the range, the customers and the way Goodvibe sells online, to see where visuals matter most.
Visual direction

We chose a minimal, precise style with strong use of the logo that feels premium and reads well even at small sizes.
Packaging

We designed a series of packs where every product has its own colours while the whole range shares one framework.
Digital channels

We carried the same language into graphics for the website, newsletters and promotional vouchers.

What we created

Packaging with character

Each product got its own colours and mood, from dark, understated variants to bold, colourful ones. A shared layout, typography and logo position keep the whole range together, so customers recognise the brand at first glance. All the information on the pack has a fixed place and does not disrupt the design.

Newsletters and content

For customer communication we created newsletter graphics and content visuals, such as reports from trade fairs and events where the brand presents itself. The content is clear, easy to read and carries the same handwriting as the packaging.

Promotions and vouchers

Gift vouchers and promo banners combine strong photography with a clear offer and code. They work on the website, in emails and on social media.

Results

One visual language across packaging, web, newsletters and promotions
A product range that is easy to recognise
A premium look that matches the quality of the products
A graphic system ready for new products and campaigns

For an online shop with a wide range, consistent design does more than look good. It builds trust and helps customers find their way. Today Goodvibe looks refined and confident wherever it meets its customers.

See the project in our portfolio Visit the client website