Challenge
A new car detailing studio needed a name and an identity that would set it apart from day one and appeal to more discerning customers.
Case study · Cartelier Studio
From the name to brand guidelines for a new detailing studio
We built the Cartelier brand from the ground up. We created the name, a visual identity built on the idea of Clear Car. Clear Style. and brand guidelines, and carried the brand into print, apparel and social media.
- Client
- Cartelier Studio
- Industry
- Car detailing
- Services
- NamingBrandingBrand guidelinesGraphics & merchandise
Solution
The name Cartelier, a technically clean identity with a symbol based on the letter C, and brand guidelines that keep it consistent everywhere.
Result
The studio entered the market with a complete premium brand that looks professional from the business card to the work shirt.
01
About the client
Cartelier Studio is a car detailing studio focused on professional vehicle care and maintenance. It is built on precise work and attention to detail.
02
The challenge
Car detailing is a field where it is hard to prove quality in advance. Customers hand their car to someone they often do not know, and they decide by first impressions. The new brand had to feel credible and premium from day one.
We started from scratch: no name, no logo and no visual language. The task was to create a brand that expresses cleanliness and precision and works in the studio, on the team's apparel and on social media.
Project goals
- Find a short, memorable name with a premium feel
- Create an identity that expresses cleanliness and precision
- Prepare brand guidelines for consistent use
- Carry the brand into print, merchandise and social media
03
How we worked
-
Naming
We looked for a name that connects the world of cars with style and sounds good in other languages too. Cartelier combines the words car and atelier.
-
Identity concept
From the idea of Clear Car. Clear Style. we derived a clean, technical language: a symbol based on the letter C, strong type and contrasting colours.
-
Brand guidelines
We documented the rules for the logo, colours, type and clear space, so the brand looks the same no matter who works with it.
-
Applications
We applied the identity to business cards, stickers, T-shirts, mugs and social media graphics.
04
What we created
01
The name and the symbol
Cartelier combines the words car and atelier: the car and the workshop where every detail is handled with care. The symbol is based on the letter C, and its clean shapes refer to the precise work the studio stands for.
02
Brand guidelines and applications
A deep indigo with a bold pink accent makes the brand recognisable at first glance. The guidelines define how to use it on business cards, stickers, T-shirts and mugs, so everything looks like it came from one workshop.
03
Social media
For social media we created graphics in the same technical style. Every post feels like part of the brand and supports the image of a professional studio.
05
Results
- A complete brand, from the name to the guidelines
- A premium, trustworthy impression from the first contact
- A consistent look in print, on apparel and online
- Clear rules that let the brand grow further
When a brand starts from zero, it has one big advantage: everything can speak with one voice. With Cartelier we made the most of it, from the name to the last detail on the work shirt.
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