Case study · World Jumping

Bringing the energy of the workout to the web, video and social media

For a manufacturer of professional fitness trampolines and the author of an international workout programme we created the website, a unified visual style and photo and video content, and managed social media and campaigns. All with one goal: to make the brand feel as powerful as its workouts.

Client: World Jumping
Industry: Fitness & trampoline manufacturing
Services: WebsiteVisual identityPhoto & videoSocial mediaCampaigns
Website: worldjumping.com

Challenge

Present both the own-brand trampolines and the workout programme in a way that speaks to exercisers, instructors and gyms that want to run it.

Solution

A clear website, authentic photo and video from real workouts and one visual style for every channel, including social media and campaigns.

Result

The brand speaks with one voice across channels, and its content truly shows the energy and community of the workouts.

About the client

World Jumping is a manufacturer of professional fitness trampolines and the author of an internationally established workout programme built on them. Alongside its own trampolines it offers instructor courses and a licensing programme for gyms.

The brand presents itself as a healthy, active lifestyle for a wide audience, from recreational exercisers to professionals.

The challenge

World Jumping talks to several groups at once: people looking for a fun and effective workout, instructors, and gyms that want to buy the trampolines and run the programme. Each group needs different information, yet all of them have to feel the same energy and product quality.

On top of that, a trampoline workout is hard to explain in words. The atmosphere of a class, the lights, the music and the drive of the community have to be shown, in a quality that matches the programme's premium position.

Project goals

Launch a modern website for exercisers, instructors and gyms
Present the trampolines as a premium product of their own making
Capture the atmosphere of the workouts in photo and video
Unify the visual style and build a community on social media

How we worked

Structure & content

We split the communication by audience: workouts for exercisers, courses for instructors, and the trampolines and licensing programme for gyms.
Website

We designed and launched a clear website with simple navigation, strong visuals and an easy path to getting in touch.
Production

We shot photo and video at real workouts to show the true atmosphere of the classes: the lights, the movement and the people.
Social media & campaigns

We used the new content to build regular communication and targeted campaigns for new audiences.

What we created

A website for the product and the programme

The website presents the own-brand trampolines, workout programmes, courses and the licensing programme. Bold headlines and photos from real workouts show straight away what it is all about, and every type of visitor quickly finds what they need.

Photo and video from real workouts

Instead of staged shots we captured real classes: the lights, the rhythm and the drive of the people taking part. This content now powers the website, social media and campaigns.

One visual style

Colours, typography and photography are the same on the website, in social posts and in marketing materials, so the brand looks strong and recognisable wherever it appears.

Results

A modern website presenting both the product and the workout programme
An own library of photos and videos from real workouts
One identity across the website, social media and print
Regular communication and campaigns that reach new audiences

When a brand sells an experience, the experience has to be visible. Today World Jumping shows the energy of its workouts at every step, from the first click to the latest social post.

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