Social media
Content strategy, graphics and short videos for the social media of a family-run book publisher.
Mahagon is a family-run publishing house bringing new books, emerging authors and a fresh perspective on literature. It wants to build a community of readers who seek quality content and want to follow stories from the very beginning.
We started with strategy: a monthly communication plan defining the brand's voice, posting frequency and content pillars. It is followed by Reels featuring new titles and behind-the-scenes glimpses of publishing, and clean graphics where books and authors take centre stage.
A monthly communication plan with the brand's voice, posting frequency and content pillars.
A series of dynamic short videos featuring new titles and behind-the-scenes glimpses of book publishing.
A bespoke graphic system for posts and stories that puts books and authors first.
Mahagon now has a clear content strategy, engaging Reels and a consistent look that make its social media feel considered and help build a community of readers.
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